Analog Tokyo, 2025

Branding design, Publication design; Illustrator, InDesign

Branding identity for a fictional festival in Tokyo, celebrating Japanese audio technology through music and hi-fi culture. Inspired by local festivals, such as the MJ Audio Festival, the three-day event invites visitors to interact with analog and modern listening devices.

The visual concept follows a minimalist approach and is inspired by our perception of sound, more specifically, the visualization of sine and longitudinal waves.